Game of Our Lives

Accelerating impact across the sports world
‍

GOL is a strategic impact consultancy & charitable fund that helps raise the social and environmental impact of the sports industries top athletes, brands, clubs, leagues, FA’s and tournaments

How we do it

Strategy

Board vision / positioning
Purpose Priority
Industry future insight
Community Intelligence
Impact campaign focus
NGO management
Impact tracking
3rd party auditing

Digital gamification

Player led teams
Passionate causes
Mobile platform
Tokens for impact
Ecosystem invitation
Community engagement
Content creation
PR / Social media

Live impact events

Event development
Player recruitment
Impact optimisation
Donation and task tools
Donation audit and receipt giving

630,000 lives impacted worldwide

3.000 emergency helpline volunteers supported

40.000 disease treatments donated

€140,000 donated in 90 mins by fans

900 lives impacted with warm winter gear

630K

Lives impacted

53.1K

Minutes given

€180K

Donated

Mission

Impact 100 million people and 100 million m2 of the planet by 2030

Thumbnail of UN video

We gamify purpose

GOL is a leader in the gamification of good actions, with over 50 tasks from donation to volunteer to petition online and in stadiums. All user impact is authenticated, tracked with real time impact measurements on online scoreboards.

81+ purpose-driven athletes active on GOL

Fan friendly online platform

Our proprietary tech is a stand alone or partner embedded community platform.

Game of our lives platform screenshot

As seen on
‍

Management Team

Dylan Ingham

Leadership

Isabel Mora Le Moyne

Operations & Impact

Pieter Louw

Legal & Finance

Keith Davey

Tech

Nadia Nadim

Global Ambassador

Advisory Board

Sir Trevor Robinson Obe

Creative director
Founder of Quiet Storm

Sharon Tuff

Former Liverpool FC Dir Sponsorship
Wales FA Head Partnerships
Future role of FAs in football

Chris Himes

Former CEO Classy (Acq. by GoFundMe)
Future of sports for good tech investment

Jürgen Griesbeck

Founder Common Goal
The future of football leadership for good

Felicienne Minaar

Former Footballer International NL
Head Coach Dutch National Women's U17
Future football association role in purpose

Jordi Pascual

Professional Player Agent
Marketing Director Goal International
Future of players role in 'doing good'

Jason Schragger

Exec Creative Director Saatchi & Saatchi
Future of brand purpose in sport.

Dr Paul Zeitz

Award-winning advocate for global justice Obama Administration Chief Advisor
Future of mass mobilisation for good